Association Strategies Inc. and Tuft & Associates, Inc. Partner to Meet Changing Leadership Needs

Associations and nonprofits have changed dramatically in the past decade, and so have their needs for new kinds of leadership. Today’s leaders must be skilled at integrating new technology, adapting to and leveraging rapid change, and transforming data into customized services and products as never before.

In response, Association Strategies, Inc., (ASI) has expanded its strategic partnership with longtime business ally, Tuft & Associates, Inc. The move better accommodates business growth and further unifies each firm’s offerings, resources, and professional networks to serve clients with increasingly diverse needs. The collaboration also ensures the ongoing personalized attention and customized service for which both firms are widely recognized.

More specifically, the deeper partnership leverages ASI’s outstanding international reputation for successful executive searches, while enabling CEO Pamela Kaul to expand ASI’s focus to more client-requested consulting options. These include executive coaching, transition management, organizational development, and board advisory services.

Tuft & Associates will continue specializing in five practice areas, using its experienced team of executive search and nursing consultants , and managing more opportunities in which to co-lead executive searches with ASI, Inc. During their 10-year alliance, Tuft and ASI have collaborated on numerous searches for associations, nonprofits, and other organizations.


Pamela Kaul

“This partnership has always benefited both firms’ clients, but we recognize that the time is right to formalize and realign our growth strategies to adjust to changing leadership needs of associations and other organizations,” says Kaul. “We’re excited to offer an even stronger value proposition to executives, boards, and other clients to help them efficiently achieve their important missions.”


Jill Rubiner Christie

“ASI has been a trusted business ally for many years. This collaboration builds on our strong foundation, mutual trust, and shared expertise,” says Jill Christie, Tuft president. “Our two firms will continue to operate independently, while also seeking opportunities to work with clients at the local, state, national, and international levels to identify the most successful candidates for leadership and management roles.”


With headquarters in Chicago and Washington, DC, the two firms together have spent more than 50 years building outstanding track records in the executive search and board consulting sectors.

For Tuft & Associate and ASI clients, the benefits are clear:

  • An expanded professional and international network for even greater outreach to a diverse pool of top-quality candidates.
  • A comprehensive knowledge base and resources generated by hundreds of successful searches with trade and professional associations and societies, nonprofits, academic centers, foundations, and other organizations.
  • A larger staff team based in two of the biggest association communities in the United States, ensuring easy, prompt accessibility for clients, candidates, and other stakeholders.
  • Access to a more comprehensive portfolio of leadership-related services with special emphasis on board governance and assessment, and positive change management.


We’re ready to tell you more about how the ASI-Tuft partnership can help you meet your most-pressing leadership needs.

To learn more, call us at 703-683-0580 or contact us via our website,



Based in the heart of the nation’s capital, Association Strategies, Inc. (ASI) is a premier consulting firm that specializes in board governance, leadership development, executive search, and transition management. During its 30-year history, ASI and its award-winning staff have helped trade associations, professional societies, and nonprofits — especially those of national and international scale — find top-notch talent and transition to best-practice strategies and operations.

Learn more about ASI’s specialized services.

Tuft & Associates Inc, Executive Search Specialists