Whether it’s the high-stakes business of replacing an executive, working with the Board to achieve organization goals, or the need to transform the organizational culture, our approach is systematic and service oriented. When you engage Association Strategies, we partner with you to combine decades of association experience and business acumen and expertise to efficiently and effectively maximize outcomes. We capitalize on the benefits of your expertise and ours. Our process places a strong emphasis on organizational “fit” and we have found that culture aligned with strategy is crucial to the success and achievement of an organization.

Case Study

In 2014, ASI conducted the President & CEO search for the Asthma and Allergy Foundation of America (AAFA).  AAFA is the leading patient organization for people with asthma and allergic diseases and the oldest such organization in the U.S.  Its mission is to improve the quality of life for people with asthma and allergic diseases through education, advocacy and research.


At the time of the AAFA search, stakeholders described the organization as one that embraces ongoing process improvement, creativity and innovation; as such, it was well-situated to continue to grow and solidify its profile and influence. The following areas presented some of the challenges and opportunities for the organization’s continued forward movement: Diversification of sustainable revenue sources; corporate sources increasingly provide project-specific support and in return expect specific outcomes and metrics; additional and unrestricted funding would significantly expand the dissemination of curriculum-based programs to their target audiences and awareness of their availability; and an environment of increased public consumerism on health care topics and information creates opportunities for AAFA to take a greater leadership role among the patient-centered organizations in the allergy/asthma space.


Given the organizational challenges facing AAFA, the search to replace a long-term executive took longer than expected, and the key criteria to select the best executive changed during the process.  The committee consensus was to select an executive who could successfully “open doors” for AAFA and provide leadership to expand new revenue sources.   A new President & CEO was hired in June, 2014.   His depth of experience in the medical, corporate and nonprofit sectors has been an excellent match for AAFA.